la machine's absurd fun is grounded in serious thinking: in 1952, at Bell Labs, AI and information pioneers Claude Shannon and Marvin Minsky invented what might be the most ironic machine ever: a box with a single switch that, when turned on, immediately activates a mechanism whose only job is to turn itself off.
Technology once made us gasp in wonder; now it mostly makes us check notifications.
la machine is for those who feel that tech has become narrowly utilitarian—obsessed with efficiency, productivity, and constant connection—at the cost of joy, surprise, and delight.
She (yes, la machine is a "she"!) offers an alternative. Deliberately deprived of any "use cases", playful, slightly insolent, la machine exists not to serve or optimize, but to enchant, amuse, and resist obedience.
More mischievous creature than tool, she celebrates the beauty of happy accidents—inviting us to stop taking our hyper-connected world so seriously and rediscover a more human, more playful relationship with technology.
















